For nearly 11 years Joel has been designing and developing engaging user experiences. It all started at the age of 11, when he constructed his first site on a then popular build-your-own site platform for a friend. Instantly, his interest piqued into how the site actually worked - the code. A few months later he built his first fully hand-coded site and started putting his newly found passion to use.
By the age of 13, Joel had already worked with some of the top names in business, web, and music around the United States and Canada some reaching audiences in the tens of thousands.
At 18, while still attending high school, Joel formed "Dogwood Creative" - a full-service creative agency and by 19 was working with one of the top names in finance.